Why Great Content Matters - Especially in Kerry! If you’re an Airbnb host in County Kerry , you already know how stunning this part of Ireland is – and how popular. (In fact, recent research shows Airbnb guests spent €65 million  in Kerry businesses in one year [1] , making our region one of Ireland’s hottest short-term rental markets.) With so many holiday homes vying for attention, simply having “good” content on your Airbnb listing may not cut it. Great content  is what tr