HOW TO INCREASE YOUR AIRBNB BOOKINGS IN 30 DAYS

A practical, no-nonsense guide for Airbnb owners in Kerry & Ireland

Before You Start (Reality Check)

If you’re not getting bookings, one of these is happening:

• You’re not showing up in search

• People aren’t clicking your listing

• People don’t trust it enough to book

  
  

Everything below fixes those — directly.

WEEK 1 — FIX WHAT’S COSTING YOU BOOKINGS RIGHT NOW

1. Fix Your First 5 Photos (Do This Today)

Your first 5 photos decide:

Action:

• Open Airbnb → search your area

• Look at top 10 listings

• Compare your first photo

If yours isn’t as good → fix it

What to change:

• Take photos between 10am–4pm

• Open all curtains

• Turn on all lights

• Remove EVERYTHING unnecessary

• Add simple staging:

  • Cushions

  • Towels folder

  • Table set

Bright, clear, staged photos increase clicks massively.

2. Copy This Title Formula

Use this:

[Property Type] + [Best Feature] + [Location]

Example:

“2 Bed Apartment with Sea Views | Dingle Town”

Action:

• Open your listing

• Rewrite title using this format

• Remove words like “beautiful”, “lovely”

Clear titles perform better than vague ones.

3. Fix Your Price (This is where most people go wrong):

Action:

1. Search your area

   
   

2. Find 5 similar properties

   
   

3. Check:

   • Price

   • Availability

     
     

4. If they’re booked and you’re not → you’re too expensive

   
   

Set your price:

• Slightly BELOW similar listings for 2 weeks

  
  

Then increase later

Listings priced competitively rank higher and get more bookings

4. Remove Booking Barriers

Go into your settings and:

• Reduce minimum stay to 1–2 nights

• Remove strict rules where possible

• Allow bookings close to arrival date

More flexibility = more bookings

5. Check Your Amenities (Most people miss this):

Go to your listing → Amenities

Make sure you have:

• WiFi

• Parking

• Heating

• Kitchen basics

If not selected, you don’t show in filters.

WEEK 2 — GET MORE PEOPLE TO SEE YOUR LISTING

6. Respond Faster Than Everyone Else

Action:

• Turn on notifications

• Reply within 1 hour

  
  

Guests message 2–3 properties

First good reply often wins

7. Update Your Listing (Triggers Airbnb Algorithm)

Do this:

• Change your title slightly

• Add 1–2 new photos

• Edit description

Airbnb rewards active listings

8. Add Weekly & Last-Minute Discounts

Action:

• Weekly discount: 10–15%

• Last-minute (within 7 days): 10%

  
  

This helps fill empty nights fast.

9. Open More Dates

Action:

• Go to calendar

• Unblock any unnecessary dates

• Open next 3–6 months

More availability = more exposure.

WEEK 3 — TURN VIEWS INTO BOOKINGS

10. Rewrite Your First 2 Lines (This matters more than the rest)

Guests only read the first part.

Use this structure:

Perfect for couples/families visiting Kerry.Located just X minutes from [location], with [main benefit].

11. Add ONE Clear Reason to Book

Example:

• “Perfect for couples”

• “Ideal for family stays”

• “Great base for Ring of Kerry”

If you don’t say it, guests won’t assume it.

12. Add a Simple Welcome Touch

Action:

Leave:

• Tea / coffee

• Milk

• Basic snacks

  
  

Improves reviews → improves ranking.

13. Fix Your Check-In Experience

Action:

• Send clear message before arrival:

  • Directions

  • Parking

  • Entry

    
    

Confusion = bad reviews.

Clarity = good reviews.

WEEK 4 — BUILD MOMENTUM

14. Get Your First 5–10 Reviews Fast

Action:

• Accept shorter stays

• Be slightly cheaper

• Ask every guest politely:

“If you enjoyed your stay, a review would really help us.”

More reviews = more bookings.

15. Adjust Price Weekly (Non-Negotiable)

Every Sunday:

• Check next 30 days

• If empty → drop price

• If filling → increase

  
  

Static pricing kills bookings.

16. Look at Your Competitors Weekly

Action:

Search your area again:

• Who’s fully booked?

• What are they doing better?

  
  

Then copy:

• Photos

• Pricing strategy

• positioning

  
  

WHAT ACTUALLY MOVES BOOKINGS (NO BS):

These 5 things matter most:

1. Photos

2. Price

3. Availability

4. Response speed

5. Reviews

   
   

Everything else is secondary.

FINAL SUMMARY (PRINT THIS)

If you do nothing else, do this:

• Improve your first photo

• Lower your price slightly

• Respond fast

• Reduce restrictions

• Add small guest touches

• Get reviews quickly

  
  

THE TRUTH MOST PEOPLE NEED TO HEAR

You don’t need:

• More courses

• More research

• More ideas

  
  

You need:

Better execution on simple things

If You’re Still Struggling

It’s usually because:

• You’re too expensive

• Your photos aren’t good enough

• Your listing isn’t clear

  
  

About EDGE Kerry

At EDGE Kerry, we:

• Optimise listings

• Increase bookings

• Fully manage Airbnb properties.

  
  

If you want this done properly, we can help.